Dating Services Tinker with the Algorithms of Love - Scientific American
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Tell us about your niche and we will help you adjust your site to it. Let your site members filter other users by different criteria. This is an interactive map. Your dating site members can search for other people by radius, their own location being the starting point. The Ratings feature helps site members rate each other's profiles and media files, as well as view the list of Top Members.
Top Members are displayed on a stand-alone page. People see the Carousel on top of every site page. Automatic scrolling of the pictures will attract their attention to other people's profiles without any additional effort. Photo slider lets people see someone's photos directly on the search results page so there is no need to open each profile separately.
Protect your users from viewing adult content until they give their permission to view it, but let them know that there is adult content in the first place by showing a special preview image. Help your site members expand their reach and keep the people on the site for longer by showing them more options.
The system will select users who are similar to the one being viewed, by such parameters as age group, location, and display them on the same page. Communication Let people sign up and sign in on your dating website with their accounts on social networks: Facebook, Google, Twitter, VK.
It is fast and secure. Site visitors will be able to create accounts on your site in a few simple steps. Consider limiting the site guests options or displaying the site advantages directly on the main landing page to prompt them to sign up faster.
The site members will receive email notifications whenever they have a new match or a new message, so it makes sense to confirm that the addresses are real. This is a very basic but important feature that will let your dating site users restore a password they forgot.
The site members can add other members to their list of friends by sending out friendship requests. Once you've added someone to your list of friends, you start to follow their public and friends-only actions in the Activity wall. It is a great way for someone to attract attention to their profile. You can charge a fee to let people appear in the carousel or make it a free service. One can create photo and video albums in one's personal multimedia gallery.
It is also possible to upload multimedia files directly into the main site gallery for everyone to see. Aviary is a photo editing tool that will let your site members edit their photos with options including funny stickers, contrast and saturation adjustments, and so on.
Let your site members exchange old-school messages. Drafts and spam folders are also present. This one-on-one chatting tool gives your site members the opportunity to exchange text messages.
The chat window will follow them around when they browse different site pages.
Kisses is a small but pleasant icebreaker tool. Your site members will be able to exchange pictures and short messages with people they fancy.
You can upload custom pictures that will support your site's niche idea.
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Likes module adds little hearts to posts and comments, photos and videos so people can express their appreciation of your site's content. This Tinder-like feature lets site members like or skip each other. If there is a match, they can communicate directly on the site. Exchanging winks is a means of attracting attention or establishing the first contact. Just like on Facebook, a person can only wink at someone once until they receive a wink back.
Comments are a great way to exchange opinions. One can comment wall posts, news, and the files that users upload to the multimedia galleries. The idea of Shoutbox is to let people interact with each other by posting short messages and reviewing messages posted by others. It also helps attract more attention to their profiles. ShoutBox follows users when they browse your site pages. There is an activity wall on every user profile page along with the main activity wall where a person can see events of their friends.
Events include wall posts, files upload, and friendship notifications. Ask your site members and visitors questions to learn how they found out about your service, what they like most, what they miss, and so on. Multiple languages are supported which means that you can translate your surveys into all available site languages. Let your site members share content and news with their friends on popular social networks: It is important to give people the opportunity to report offensive content and behaviour.
You and your team of moderators will be able to review each report and act on it.
Comparison of online dating services
Initiate contact with any site user or let site members message you with their questions and feedback. The messages appear in a chat-like manner in a special section of user mode and admin mode respectively. Associations are about breaking the ice between two site members and helping them start a conversation. A user can send an association to another user by comparing him or her to an object or an animal — whatever the site admin offers them.
All pictures and prompt phrases are managed in the administration panel. The site members ask each other questions and give answers when someone asks them something in return. You get to create default questions, and you can also let the site users ask their own questions.
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The members of your dating site can upload audio files in the personal gallery, in the main multimedia gallery of the site, and in the recent activity wall as wall posts. Your site members will be able to use the blog as a diary, follow other people's blogs and get to know each other better. It's all about building a community. Referral links feature lets site members earn bonuses by inviting friends to join the site.
You get to set up the bonus amount that will be added to the inviter's internal account, in the site currency. Paid services Combine paid services of your site into special packages and offer them as bundle purchases, or at a discounted price, or both.
You can create as many packages as you wish and give them any names. Request payment right after a person has signed up on your site. The new users will not be able to view any site pages except their own profile and the payment page. Memberships, or access permissions, will help you distinguish between user groups and earn by limiting access to the popular site sections. People will be supposed to upgrade their membership in order to be allowed access to the chat, mailbox, a list of potential best matches, and so on.
The Gift of membership feature is about site members paying you to send each other memberships or VIP statuses as a gift. So how do these companies keep their products running to find you love? Mike Maxim, chief technology officer at OkCupidsays the company is always making minor improvements to its algorithm to make the service better. In their algorithm that matches users with one another they use match percentageswhich basically quantifies how much users have in common, along with their popularity and in-box messages.
On any dating site, he says, a small subset of users will receive the majority of the messages. The popularity metric which isn't displayed on people's profiles helps them match people with similar status on the site. Misbehaving users are a continuous battle, Maxim says, especially on a free site like OkCupid.
To fight this, he says, they use computer and human defenses. Their software can detect if someone sets up multiple accounts, claims they are in a foreign country or exhibits bad behavior, and it can then flag their accounts for review or automatically disable them. OkCupid also relies on reports from its users to find misbehavior, Maxim says.
Steve Carter, vice president of matching at eHarmonysays they close accounts per day that their "highly experienced, dedicated and slightly paranoid 'trust and safety' personnel" deem spam, also by using software and human intuition.
Like many online dating services, OkCupid amasses large amounts of data on its users, which Maxim says it uses to improve its products and monitor if the site or algorithm needs fixing.