What Customer Service and Dating Have in Common | NBRI
Nationally, visits to online dating sites increased 15 percent from to , While potential customers are out there, persuading them to try your dating site. That's what a new customer's first few sessions are like, too. Some will like what they see and grow into loyal members of your audience. Others. Relationships are tough. But with these five dating questions, you can secure your customer loyalty if not their love.
Give people incentives to market your site. This is called affiliate marketing and can help you to reach a very wide audience to build your base.
Without enough female customers, your site cannot succeed, notes Kremen in an article published in the online business magazine Inc.
Differentiate your site from other dating sites. Most people are aware that dating sites exist and are likely already a member of one if they are interested. Entice customers from other sites to switch to yours by offering a service that is not available on other dating sites.
If your service is valuable enough, people who may not have considered joining a dating site might become interested as well. Provide a quality experience for your customers.
Satisfied clients will talk about the experience they had with your service, for better or worse. As people trust recommendations from other friends and acquaintances more than other types of advertising, it is in your company's best interest to always provide outstanding customer service.
In both scenarios there are often other circumstances that can affect the quality of the experience — like a bad day. Unfortunately, it happens all the time in business, and companies have a hard time understanding what went wrong.
Word of Mouth Business people know how powerful word of mouth marketing is, but it is also a double-edged sword. You can guarantee that after poor customer service or a datethat person is going to share it with their spouse, friends, family, etc. That is why it is increasingly hard to sway public opinion with marketing alone.
Comparison of online dating services - Wikipedia
Word of mouth is not something that exists just outside of your company — it can also come from your employees. They are going to have the inside track about how your company handles customer service.
Review Sites Do you remember when you had to only ask for feedback with customer satisfaction surveys? The accuracy of these sites is often called into question because you do not know exactly who posts to them. Someone who has never done business at your establishment could have written a review.
- What Customer Service and Dating Have in Common
- How to Build a Customer Base for a Dating Site
Evaluate the situation internally to see if the complaints are real and then see if there is a solution that can improve the customer experience in the future.